How does the brand voice work?

You create a simple JSON config per client with their tone (e.g. 'professional but friendly'), vocabulary preferences, 5-10 example posts, and any rules (e.g. 'never use emojis on LinkedIn'). Claude uses this as context when generating captions.

Can I edit the generated captions?

Yes — everything goes to a Google Sheet where you or the client can edit before approving. Nothing is posted automatically.

Does it post directly to social media?

Not by default — it queues content in a Google Sheet. You can optionally connect Buffer's API to push approved posts, or copy-paste them to any scheduler you use.

AI Client Content Scheduler with Brand Voice

Schedule posts that sound like your client, not a robot

Time Saved

12 hrs/week

Steps

6 steps

Industry

Agency

Department

Marketing

12 hrs/week6 stepsAgencyMarketing

MediumMarketing & Social Media

Difficulty

Overview

Agencies juggle multiple client voices across platforms. This automation creates a scheduling pipeline where you feed in content topics or briefs, and the AI generates platform-specific captions that match each client's brand voice (learned from example posts). It suggests images, adds relevant hashtags, picks optimal posting times based on the platform, and queues everything in a review spreadsheet. Once approved, posts can be pushed to Buffer or published manually. Each client gets their own voice profile stored as a simple config file.

Target audience: Social media agencies, freelance content creators, marketing teams managing multiple brands

Implementation Steps

Claude Code creates a Node.js project with Claude API, Google Sheets API, and date-fns

via Claude Code

Create brand voice profiles for each client with example posts and tone guidelines

via Claude Code

Input weekly content briefs (topics, key messages, promotions) via CSV or CLI

via Claude Code

AI generates platform-specific captions (Instagram, LinkedIn, X) in the client's voice

via Claude API

Captions are written to a Google Sheet with columns: date, platform, caption, hashtags, status

via Google Sheets

Client or team reviews and approves in the sheet — approved posts can be copied to Buffer or scheduler

via Google Sheets

Build It

Open Claude Code in your terminal

Run claude in your project directory

Copy and paste this prompt

Claude builds the entire project for you

It will scaffold files, install dependencies, and wire up the full workflow

Business Case

Problem

Writing social media captions for multiple clients in different brand voices is repetitive and time-consuming

Solution

AI generates captions from briefs using stored brand voice profiles, then queues them for approval in a shared spreadsheet

Impact

Create a week's worth of client content in minutes instead of hours, maintaining consistent brand voice

Features

Brand voice profiles

MVP

Each client has a config with tone, vocabulary, example posts, and do/don't rules

Multi-platform captions

MVP

Generates optimised captions for Instagram, LinkedIn, and X from one brief

Google Sheets queue

MVP

All generated content goes to a shared sheet for review and approval

Hashtag generation

MVP

Platform-appropriate hashtags based on topic and client industry

Image suggestions

AI suggests image concepts or stock photo search terms for each post

Optimal timing

Suggests best posting times per platform based on general engagement data

Tech Stack

Claude CodeRequired

Builds the content generation and scheduling pipeline

Claude APIRequired

Generates captions in each client's brand voice from briefs

Google Sheets APIRequired

Writes generated content to a shared approval spreadsheet

Buffer API

Optional — push approved posts directly to Buffer for scheduling

FAQ

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AI Client Content Scheduler with Brand Voice

Overview

Implementation Steps

Build It

Business Case

Problem

Solution

Impact

Features

Brand voice profiles

Multi-platform captions

Google Sheets queue

Hashtag generation

Image suggestions

Optimal timing

Tech Stack

FAQ

Related Workflows

Competitor Price & Market Monitor

Enter your email to continue

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